hi hello this is olena. you may know me from:
Mixed-method research for complex problems without obvious solutions, product and service design and experience strategy. My work helped fintech startups and femtech services secure a funding round, shaped next-gen wealth transfer communities and the future of teaching, enabled innovation labs to greenlight new services, and delivered foundational design for AI startups.
Zeilen van vrijheid's work in Ukraine. We delivered 205 ambulances, 115+ specialised evacuation vehicles, 4 fire trucks, and 1,650 bikes for remote regions during fuel shortages, 950 kW of generators keeping healthcare facilities and civic institutions operational plus over 500 tons of critical supplies supporting hospitals, care units, and special services
The Old Reader (founded it in 2012, acq. 2014)
Fakecontrol — decentralised media project countering information warfare at the beginning of Russian invasion into Ukraine (2013-2014)
An art practice where I force machine learning technology to work with me at scale in providing a responce to tech advances, working with phenomenology of digital art and generative abstractions.
Photography, photobooks design & publication, Ukrainian Photographic Alternative foundation
Writings, talks & publications on all of the above
I'm always excited to collaborate on products and services that improve how people live, learn, and interact.
2025
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